A specification sheet states what the documentation says a vehicle should have; an actual vehicle demonstration helps buyers understand how to use it. When preparing a brochure, find documentation for the applicable version of every important function and determine which can be safely demonstrated and which require local operating conditions. An icon in a menu does not prove the service will remain available after customer handover.
The Colombian SIC's guidance on advertising information considers whether information is truthful and sufficient. The following methods organize sales evidence. A dealership demonstration must not be presented as certification, durability testing or a local road test.
Start with the Functions Buyers Care About Most
Ask sales staff to list features customers have explicitly asked about, then compare them with the equipment list for the intended supply vehicle. For each item, record the original document name, its Chinese-language explanation and the action the customer needs to perform. For functions easily confused in translation, retain the original name for technical verification rather than substituting a more familiar term with a different meaning.
For images of a specific vehicle, follow the Starvia guidance on actual vehicle photos and videos, identifying the interface or equipment to be checked. The request should concern the specific supply vehicle. Demonstrating a higher-specification showroom car does not automatically establish that this order has the same function.
If documentation does not establish whether equipment is included, ask the supplier first. Leave unconfirmed functions out of the brochure temporarily. A prominent feature promise should not remain merely because a qualification says it depends on actual circumstances.
Different Features Need Different Evidence
Physical equipment, software services and driver assistance require different checking methods. Putting them on the same tick-box sheet can confuse seeing a button with verifying a function.
| Feature Type | Evidence to Prepare | What the Evidence Still Does Not Establish |
|---|---|---|
| Seats, ports and supplied accessories | Applicable list, location photos and necessary operating demonstrations | Untested load capacity or durability |
| Phone connectivity and online services | Demonstration records under actual account, device and network conditions | Availability on every phone, carrier or subsequent region |
| Interface language and voice functions | Verified pages, commands and actual displayed results | Every menu and language element not demonstrated |
| Driver assistance | Applicable manual, functional limitations and a safe, compliant demonstration plan | Autonomous driving capability or results in every road scenario |
Not every feature is suitable for a live dynamic test. Do not arrange for sales staff or customers to create danger to trigger a function. The demonstration lead should know when to refer to technical personnel, using the applicable manual and compliant test conditions to decide whether to proceed.
Record the Conditions of Each Demonstration
Record vehicle specification, displayed software version, phone or account used, network connection method and operating result. Do not invent unused conditions simply to complete a form. Retain failures and interruptions too, rather than editing footage to show purchasing staff only successes.
For example, if phone connection fails, first describe the actual steps and screen message. Possible factors include the phone, permissions, cable or vehicle settings, but sales staff should not diagnose the cause before technical clarification. If a correction is followed by another demonstration, record what changed instead of portraying the later success as success on the first attempt.
Customer information can be concise, but essential conditions must remain. If the demonstration depends on a dealership account, explain what account the customer will use at formal handover, the access rights provided and whether these matters have been confirmed.
Use Demonstration Results Accurately in the Brochure
Describe confirmed functions in specific, understandable terms. Do not extend a visible button or a successful connection on one occasion into a claim of universal availability. The brochure's selling points should rest on equipment and operating conditions that can be explained.
Illustrative example; the contract and actual vehicle govern. A demonstration phone supports screen projection in the sample vehicle, but the customer uses another device. Sales can identify the verified combination and arrange a trial with the customer's own equipment; they cannot promise compatibility with every phone. If the purchasing decision depends on this function, make compatibility confirmation a pre-order task.
When a subsequent software update changes the interface, review affected demonstration material. Unaffected physical equipment information does not require the whole document to be rewritten, but functions, accounts and service scope need reconfirmation where affected. This keeps promotional material maintainable without relying on a blanket permanent disclaimer.
FAQ
Is a demonstration necessary when an official specification sheet is available?
Specification sheets and demonstrations serve different purposes. Safely demonstrable items help customers understand use; demonstration results do not replace applicable equipment documentation.
If the menu has a voice option, can Arabic or Spanish support be advertised?
Confirm the target language and precise scope of support, then verify the relevant commands. A menu entry alone does not establish full language capability.
Can sales staff ask customers to test emergency braking?
Do not create dangerous situations to demonstrate a function. Refer verification to capable personnel working under the applicable manual and safe, compliant conditions.
How can purchasing discussions continue if the customer's device cannot connect?
Record the unsuccessful combination and outstanding investigation honestly. If the function is a prerequisite for purchase, clarify the issue before confirming the corresponding order conditions.
For help preparing feature documentation, send Starvia Automotive the intended specification, target operating language and precise actions to demonstrate through the contact page or WhatsApp, enabling checks against the vehicle version.
References: Colombian SIC guidance on advertising information; Starvia guidance on actual vehicle photos and videos. This article does not claim that any local functional testing has been completed. Information checked on: 2026-09-04.