For a new Chinese car dealer targeting the Middle East, we recommend preparing 3 to 5 test-drive units per model you intend to launch. This assumes a showroom with space for 8–12 display vehicles. The exact number depends on the variety of models you stock and your showroom size.
Key considerations:
- One per key variant: If you offer an SUV with a base and a high-spec variant, have at least one of each available for test drives. Buyers often want to compare features before deciding.
- Allocate for popular segments: Reserve 1–2 test-drive units for your expected best-sellers (typically mid-size SUVs and PHEVs). These models will generate the most test drive requests.
- Keep at least one dedicated unit: Avoid using display inventory as test-drive vehicles. Test-drive units accumulate mileage and wear, so factor that into your ordering.
- Consider pre-launch events: If you plan a launch event or VIP preview, have 1–2 extra units ready for private test drives by fleet buyers or influencers.
Starvia can help you plan your initial order to include test-drive units alongside saleable inventory. Contact our team via the Contact page to discuss your showroom size and specific model requirements. A well-prepared test-drive fleet builds buyer confidence and speeds up purchase decisions.