When a Chilean dealership uses an illustrative image, the version explanation should remain visible with that image. If the label stays at the bottom of a long page while the main image is forwarded on its own, the customer receives incomplete information. Review the design as customers will actually view it, rather than merely confirming that the original file once contained an explanation.
A historical SERNAC study of vehicle advertising considered issues such as hard-to-read information and inconsistencies between pictured configurations and the object of the price. This article uses it as a historical advertising-review example. It does not infer a current font-size threshold or certify any advertisement as compliant.
Decide First Whether the Image Is Suitable for Continued Use
Review the exterior, cabin and prominent equipment shown and determine whether they correspond to the priced version. Ask the provider for the source and permission to use any image of uncertain origin, replacing it with verifiable material when necessary.
If an image could make buyers identify another model as the vehicle offered, adding an “illustrative image” label does not resolve the problem. Replacing the image is generally clearer than adding more explanations. Visible differences in wheels, seating layout or equipment screens should also prompt consideration of a replacement.
If only illustrative material is temporarily available for an inquiry, identify it as a general indication of appearance and request actual source-vehicle material separately. Do not leave customers believing they have seen the vehicle to be delivered.
Place Each Explanation Near the Item It Explains
State the nature of the image, corresponding version and material differences in the related area, using text that can be understood under ordinary viewing conditions. Saying only “image for reference” without identifying the relevant differences leaves customers to guess.
| Material Format | Viewing Method to Simulate During Review | Information That Must Remain with It |
|---|---|---|
| Main image on a vehicle webpage | First mobile screen and enlarged image | Nature of image and corresponding version |
| Social-platform card | Preview image and short title only | Main configuration differences and object of the quote |
| Poster forwarded in a chat | Opened alone outside the original conversation | Necessary qualifications and a link to reviewable details |
| Multi-image album | Customer saves only one image | Explanation applicable to that image |
| Dealership display screen | Normal standing position and changing screens | Enough information to identify the vehicle-price relationship |
If the explanation is too long, reduce the sales information carried by the image or use material closer to the actual version. Do not keep shrinking text to fit every condition into a decorative corner.
Review the Price and Image Areas Together
Design staff may handle appearance, sales staff the vehicle version, and pricing staff the amount. Bring those elements together in one draft before publication so that each person does not approve a different version.
If a price applies only to one configuration, state that nearby. When optional equipment appears in an image, explain whether the current quote includes it. Designers should not add an unconfirmed feature to the selling points based on a photograph.
The review record can retain the image source, applicable scope and items awaiting replacement. For source vehicles that may change quickly, assign responsibility for updating material so a sold vehicle is not continually presented as available for delivery.
Give Decision-Makers Material from the Actual Vehicle
Illustrative material can support initial discussion, but buyers approaching a procurement decision should see information corresponding to the proposed vehicle. When requesting it from a supplier, consult the Starvia specific-vehicle photo and video FAQ and list the views most sensitive to differences between versions.
Do not simply overwrite every old file when new images arrive. Preserve each version's intended use and applicable vehicle, enabling sales staff to distinguish material that remains suitable for an introduction from material that no longer supports the current quote.
When a customer identifies an image-text inconsistency, investigate it, pause distribution of the material and explain the actual configuration. Disclaimer text cannot replace correction of an error or justify refusing a reasonable question.
FAQ
Is an “image for reference” label sufficient?
Consider whether the image can misrepresent the configuration. Explain material differences clearly and replace incorrect or inapplicable material.
Can the explanation be placed at the bottom of the webpage?
Check whether customers can understand the conditions while viewing the image, especially after it is forwarded alone or cropped on a phone.
Can an image of a high trim in the same model range accompany an entry-trim price?
Matching material is preferable. If an illustration is necessary, clearly explain the relationship and differences between versions and review the actual display requirements.
What should the dealership do if a distributed poster shows the wrong configuration?
Stop sending it, correct controllable channels, notify affected contacts and preserve the correction record.
When requesting vehicle material through the Starvia contact page or WhatsApp, state that it will be used in Chilean dealership or social advertising and ask for the precise version represented by each image.
References: historical SERNAC vehicle-advertising study; Starvia specific-vehicle information FAQ. This article suggests how to arrange material. It neither substitutes historical research for current advertising rules nor authorizes the use of third-party images. Information checked on: 2026-09-04.