When a Chilean dealership displays imported-car prices, customers should be able to identify the type of offer where they see the amount. A cash price, a discount price requiring finance eligibility, a down payment and a monthly installment each need a clear label. Enlarging only the lower figure and leaving sales staff to explain the conditions verbally makes the advertisement difficult to reconcile with the actual quote.
The Chilean SERNAC credit-information FAQ lists information consumers should receive, including cash and installment prices, applicable interest and related charges. The guidance below applies that principle to display and verification. It does not list unconfirmed finance products, charges or approval conditions.
Let Customers Identify the Type of Price They See
State the vehicle version and type of amount near the main image. If the displayed figure is a price available under finance conditions, its qualifiers should be readable with the amount rather than appearing only after the customer follows another link.
A cash option can be shown independently alongside it. Identify the respective conditions for finance subsidies, trade-in offers and separate dealership discounts instead of combining them into a low price available to everyone. The quote provider should confirm conditions that must be met together before publication.
The configuration pictured must also correspond to the priced vehicle. When a higher trim is shown with an entry-trim price, small print about finance cannot resolve the configuration difference. The vehicle and finance arrangement both require clear explanations.
Expand the Payment Arrangement into a Readable Information Block
The finance provider should supply a valid offer, which sales staff can organize without changing its meaning, estimating interest or omitting a final payment. Obtain a new corresponding quote when the customer wants to change the down payment or term.
| Page Location | Suggested Content | Wording to Avoid |
|---|---|---|
| Beside the vehicle name | Applicable version and type of price | Only “from” an amount without identifying its subject |
| Finance-offer area | Down payment, installment arrangement and necessary charges | Presenting a monthly payment alone as the vehicle price |
| Promotion area | Eligibility, combined conditions and scope | Presenting a conditional offer as a general price reduction |
| Quote-details link | Provider and complete valid offer | Giving only a sales telephone number without reviewable information |
| Update area | Current status of the display | Continuing to use an old image after conditions change |
If the arrangement includes a separately scheduled final payment, insurance or another item, disclose it when it actually applies. This article does not assume that any charge necessarily exists or determine an amount payable on behalf of a financial institution.
Keep the Customer-Facing Version Consistent Across the Dealership
Ask a colleague who did not prepare the layout to identify the cash payment, finance requirements and pictured vehicle. Revise any unclear part instead of relying on the assumption that people familiar with the business already understand it.
Check the mobile page, images forwarded through chat and dealership price tags separately. After cropping, resizing or forwarding the main image alone, key conditions should remain with the relevant amount. Keeping an explanation only at the bottom of the original long page does not correct information lost when the image is forwarded.
After sending an individual quote, retain its corresponding offer and later changes. If conditions change, explain the difference and obtain the customer's new confirmation instead of silently replacing the file in the earlier communication record.
Do Not Treat an Export Inquiry as a Local Retail Price
Manage an overseas procurement quote separately from a Chilean retail or finance quote. Each needs a clear scope of responsibility, charge items and currency. An amount from one stage cannot be placed directly in local consumer advertising.
When preparing the procurement request, review the Starvia pre-quotation information guide and identify the model, destination and transaction conditions. Relevant business and finance personnel must still review the local retail display. This article gives no finance recommendation or legal opinion.
Once advertising is approved, assign responsibility for price-change notices and identify every display channel requiring an update. Withdrawing expired material is part of quote management; updating the website alone is insufficient while old images continue to be sent.
FAQ
Can a finance discount be the prominent amount?
Its nature and conditions must be clear at the same time, and the relevant personnel should confirm that the complete display meets current requirements.
Can other payment information be omitted because the monthly payment is intuitive?
The monthly amount should not replace the complete arrangement. Customers also need to understand the down payment, installment schedule and charges that actually apply.
Can an export quote be used directly as a Chilean dealership price?
It cannot be used without verification. Confirm export scope separately from local retail and finance conditions.
What should the dealership do when an old quote image is still being forwarded?
Give clear notice of the change, update controllable channels and retain version records. Stop actively sending expired material.
When requesting a quote through the Starvia contact page or WhatsApp, state that the request is for an export procurement quote. The actual provider must confirm any local price and finance arrangement separately.
References: SERNAC credit-information FAQ; Starvia pre-quotation information guide. This article provides no loan product, interest rate or price commitment. Actual displays require review against current applicable requirements. Information checked on: 2026-09-04.