How can dealers use pre-orders to reduce risk before importing Chinese vehicles?

Pre-orders are a proven way to reduce financial risk when importing Chinese vehicles. Here’s how to implement them:

• Collect deposits before ordering: Ask customers to pay a refundable or non-refundable deposit (10–20% of the expected CIF price) before you place the factory order. This confirms demand and funds the purchase.
• Offer early-bird pricing: Give pre-order customers a 5–10% discount off the expected selling price. This creates urgency and builds a waiting list.
• Use pre-orders to gauge market interest: Announce 2–3 hot models (e.g., BYD Seal, GWM Tank 300) via social media and showroom displays. Track inquiries to decide which models to import in larger quantities.
• Set clear delivery timelines: Explain that the vehicle will arrive in 22–35 days after order placement, plus local clearance time. Starvia’s shipping schedule is consistent, so you can promise a realistic window.
• Leverage pre-order data with Starvia: Share your pre-order list with Starvia’s sourcing team to prioritize production slots and secure allocation for high-demand models. Visit New Cars for model options.
• Avoid over-committing: Only pre-sell up to 70% of your expected container capacity to leave room for walk-in buyers and showroom stock.

Pre-orders also help with cash flow and reduce the need for expensive floor planning. For payment terms, see if a Letter of Credit works for bulk pre-orders.

For a complete export process overview, check the Export Process page.