After launching Chinese car inventory, dealers should track these five data points to optimize margins and reorder timing:

  • Days to sell (turnover rate): Monitor how quickly each model leaves the lot. SUVs and PHEVs often sell faster in GCC markets, while slower-moving units may need pricing adjustments.
  • Profit per unit: Record landed cost (CIF + duties + local transport) versus final selling price. Use Starvia's CIF quotes to benchmark your cost.
  • Model popularity by fuel type: Track which EV, PHEV, and ICE models generate the most inquiries. For example, BYD ATTO 3 and Haval H6 are top sellers in the Middle East.
  • Customer feedback on GCC-specific features: Log comments about air conditioning performance, dust resistance, and ground clearance. This helps you select future inventory.
  • Warranty and service claims: Early claims data signals quality issues. Starvia's after-sales support can help resolve parts requests.

Use a simple CRM or spreadsheet to compare weekly sales velocity. Reorder fast-movers when stock drops to 60%, and discount slow-movers only after 90 days on lot.

For a step-by-step guide on starting, see Export Process.